Stereotype
This magazine ad is an example of stereotype. It shows a group of women all dressed in "power suits". Our society believes that to represent a powerful, modern, working woman, she has to be dressed in a way the fashion world dictates. Clad in black and trimmed suits apparently represents her most.
Representation
This magazine ad is an example of representation because it is trying to portray order in the midst of chaos. This ad is trying to tweak the fact that the life of a mom is glamorous instead of showing that with all the responsibilities that come with housekeeping, an inexperienced mom would find it difficult to cope. Drinking vitamin water will not change the difficulty that parenting entails.
Bias
This magazine ad is an example of bias in society. Fashion has dictated that a beautiful woman should be skinny, tall and blonde. It has become a universal point of view that a woman who has a rounded shape, a bit heavy and average in height is not considered as "beautiful" in the fashion world. Such biases brings forth insecurities, "it hurts not to be beautiful!"
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